Privacy Policy

This Privacy Policy applies to personal information collected through the 2ND CHANCE DOGS online shop. It explains what personal data we collect from you, how we use it, and your rights over it.

If you have any questions or concerns, feel free to contact us at: info@2ndchancedogs.org

Personal Data That We Process

We collect the following types of personal data to operate the shop and deliver our services effectively. The legal bases for processing are based on GDPR regulations.

Purpose

Data (key elements)

Legal Basis
     

Placing an order

Name, email, shipping/billing address, payment information

Legitimate interests – this data is required to process and ship your order, send order confirmations, and manage payments.

Creating a customer account

Name, email, password

Consent – you choose to create an account to manage your orders or for convenience during future purchases.

Contacting customer support

Name, email, message content

Legitimate interests – to respond appropriately to your inquiries and resolve issues.

Receiving shop updates or promotional emails

Name, email

Consent – you opt-in to receive updates, and can unsubscribe at any time.

Website functionality

Website activity via cookies (e.g., cart contents)

Legitimate interests – to ensure a smooth user experience (e.g., remembering your cart contents).

Analytics and performance monitoring

IP address, browser type, site activity (via Google Analytics)

Legitimate interests – to improve website performance and understand user behavior.

Entering a raffle or bidding in an auction

Name, email, payment information, bid amount or ticket count, shipping address (for prize delivery)

Legitimate interests – this information is necessary to process your entry, determine winners, send confirmation emails, and deliver any prizes you may win.

How We Use Your Data

We use your personal data in the following ways:

  • To process, confirm, and ship your order

  • To manage your customer account (if created)

  • To respond to customer inquiries

  • To send you receipts and updates related to your purchases

  • To send marketing communications (only if you opted in)

  • To improve your experience on our website using cookies and analytics

We may use your information to process and manage your participation in online auctions or raffles, including winner selection, communications, prize delivery, and fraud prevention.

When We Share Your Data

We may share your data with third parties only in the following cases:

  • You have provided your explicit consent for us to pass data to a named third party
  • Payment processors (e.g., Stripe or PayPal) to complete your transactions securely

  • Shipping partners to deliver your orders

  • IT service providers helping us run and maintain the website (under a data processing agreement)

  • Legal obligation if required by law or court order

Where your data is transferred outside the EU, appropriate safeguards are in place as per GDPR Article 46.

Data Retention

We only keep your data for as long as necessary:

  • Order and payment records – for up to 7 years (for tax/accounting reasons)

  • Account data – until you delete your account

  • Marketing consent – until you unsubscribe (or are inactive for 3 years)

  • Customer service queries – for up to 12 months after resolution

Your Rights

You have the following rights over your personal data:

  • Right to access your data

  • Right to rectify or delete your data

  • Right to withdraw consent (e.g., unsubscribe from emails)

  • Right to data portability

  • Right to object to data processing

  • Right to lodge a complaint with the Information Commissioner’s Office or your national authority

To exercise these rights, contact: info@2ndchancedogs.org

Cookies & Tracking

We use cookies for essential website functions (like shopping cart memory) and to gather anonymous analytics (via Google Analytics). These cookies help us improve site usability and do not identify you personally.

You can control cookie preferences in your browser settings. Learn more about how Google handles data here: Google Privacy Policy

Updates to this Policy

We may modify this Privacy Policy from time to time and will publish the most current version on our website. If a modification meaningfully reduces your rights, we’ll notify people whose personal data we hold and is affected.